Desi's Random Thoughts | Category Archive

Archive | Social Media RSS feed for this archive

Are Publicist in Trouble with Bloggers?

If you read my latest post, Brands Break Up with Bloggers, and reviewed the comment section, you probably got the feeling publicist are not welcomed in the wonderful world of blogging. As a publicist myself, I understand both sides of the argument. To understand both sides here is a PR 101: It is the job [...]

May 29, 2011 1 Comment Short URL ABC, anchor, blog, blogger, blogging, blogs, business, celebrity endorsements, clients products, CNN, columnist, desiree frieson, editor, event planning, events, FOX, gifting suites, ideas, MSNBC, PR, PR101, producer, public relations, publicist, reporter, services, social media, thought leadership Social Media, Uncategorized

Brands Breakup with Bloggers

Which side are you on? Over the last few months, I have been in talks with brands about their blogger relations programs and their comments are hair-raising. Here are some of the things brand managers have to say about bloggers: “What’s the point, we gave them products and they put two sentences up about the [...]

April 20, 2011 6 Comments Short URL blogger relations, bloggers, branding, brands, business, content, desiree frieson, incentive program, marketing, social media Social Media

Are Blogs Converting Readers into Consumers?

Think about what reader loyalty means to your blog. There is a difference between a reader and a consumer. A reader is a person that checks out the content, clicks few links, maybe comments and shares. A consumer is a person who has subscribed to your blog, consume content daily, comment, use the share tools, [...]

April 20, 2011 0 Comments Short URL blog, blogging, branding, consultation, consumer, content, content strategy, desiree frieson, marketing, marketing research, social media, subscriber, tips Social Media

Tip Monday: Competitive Advantage and Social Media

In this vast and dynamic world of social media, as a content creator/publisher, are you the leading competitor in your field of expertise? Determine the size of your network by looking at your number of quality Twitter followers, LinkedIn Connections, Facebook Fans, blog subscribers and number of social shares; once you have done this, review [...]

April 11, 2011 0 Comments Short URL blog, competitor, content, expertise, facebook, linkedin, network, publisher, social media, subscribers, twitter, web analytics Social Media

Site Stats Can Direct Blog Content

How do you know if your content is good? Check your analytics to see which content is popular and what didn’t catch many hits. Up until today, my blog hadn’t been updated in six weeks and that is too long. However, when I checked my site stats on my WordPress dashboard, I was pulling in [...]

March 28, 2011 0 Comments Short URL blogger, content, desiree frieson, Google, keywords, search terms, SEO, social media, television, web analytics, wordpress Social Media