Tag Archives: research

2011 Social Media Wish List

How will you improve your social media efforts in 2011 to sky rocket your blog or brand into a digitally known success? For example, I plan to spend 2-hours in the early AM, 1-hr in the afternoon and 2-hours in the evening catching up on news in the digital world, how and if I can [...]

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Tip Monday:Digital 1-1 Marketing on Twitter

Yesterday I was asked about one-on-one marketing for a certain brand and if I could offer a tip. I find that in this digital age we often say social media is radically different from the one-to-many (mass) approach of the traditional marketing age but I feel social media may not be so different from traditional [...]

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Social Media for Social Good

This world is becoming highly connected via social media. Yes, we are talking. Yes we are joining the conversation on various topics. However, are we using the conversation for social good? Probably not as much as we should be. It is extremely doable and you should become a social do-gooder. Forget about your revenue, ROI, [...]

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Turn Social Connections Into Loyal Customers with Sprout Social

Last week I began compiling a list of social media monitoring tools each company or organization should have in their social media kit. So far, I have reviewed Social Mention, Trackur and Radian6 (my favorite so far). Let’s continue with Sprout Social. What is Sprout Social? Sprout Social was created to help your business harness [...]

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Tip Monday: Blog to Build your Expertise

Last week I had a conversation with a friend about why people blog. I explained to the person that there are three reasons to build. 1. Build expertise in a core area or field 2. Value add: Give tips to solve a problem or challenge 3. Convert strangers into consumers and hopefully potential clients BUILD [...]

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