Tag Archives: tip monday

Tip Monday:Digital 1-1 Marketing on Twitter

Yesterday I was asked about one-on-one marketing for a certain brand and if I could offer a tip. I find that in this digital age we often say social media is radically different from the one-to-many (mass) approach of the traditional marketing age but I feel social media may not be so different from traditional [...]

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Tip Monday: Blog to Build your Expertise

Last week I had a conversation with a friend about why people blog. I explained to the person that there are three reasons to build. 1. Build expertise in a core area or field 2. Value add: Give tips to solve a problem or challenge 3. Convert strangers into consumers and hopefully potential clients BUILD [...]

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Tools: Track Social Media Campaign with Social Mention

Okay. So you created your social media accounts such as: Twitter: Great way to engage your brand fans by tweeting discounts, sales, specials, coupons, tips, tricks, secrets, important messages, updates, support desk help, etc. Twitter is a great way to reach out to your audience in real-time and have a real conversation with real people. [...]

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Tip Monday: Twitmote vs Twishare

Marketers and other communication professionals often question how to listen, engage, monitor and interact on the Twitter platform without getting lost in the clutter and clearly sharing your message.

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